A composited example based on real agency structures and JamFactory capabilities — showing what an AI-powered virtual team looks like in practice for a social media agency operating in music, entertainment, and lifestyle.
The agency
This example is built around a mid-to-large social media agency in the music and entertainment space — award-winning, multi-office, with a premium client roster of artists, labels, and lifestyle brands.
The challenge
The agency was winning. More clients, more reach, more awards. But underneath the growth, the economics were getting harder to make work.
Over 60% of agency revenue was going straight back out in salaries. Every new client required more junior staff — coordinators, community managers, analysts — eating into profit on every contract.
Account directors were spending hours each week compiling reports, chasing assets, and briefing teams — tasks that required no strategic judgment but consumed the most valuable people in the business.
With clients and audiences across the US, UK, and Australia, 24/7 community management required overlapping shifts across three offices — and the payroll to match.
Monthly client reports took two analysts an average of 3 days each to produce — pulling data from 6 platforms, formatting it, and writing commentary. 55 clients. Every month.
Scheduling, captioning, and publishing across TikTok, Instagram, YouTube, and X for 55 clients required a team of 12 coordinators — and still ran late.
By the time a trend was spotted, briefed, approved, and posted, the window had often closed. The agency needed to be faster without adding more people.
The original team
Every role mapped against AI capability. Green stays. Amber is augmented — fewer humans needed. Red is replaced by the JamFactory virtual team.
The new structure
The humans handle creativity, relationships, and judgment. The JamFactory virtual team handles everything that doesn't require either.
The results
"The work that used to require a team of 15 coordinators now happens automatically before anyone's at their desk. Our senior people spend their time on the work that actually wins clients — not the admin that used to surround it."
Role-by-role breakdown
| Role | What they did | JamFactory verdict |
|---|---|---|
| Senior Account Directors | Client relationships, strategy, commercial decisions | Kept |
| Account Managers (senior) | Client communication, campaign oversight | Augmented |
| Account Managers (junior) | Briefing teams, chasing assets, compiling updates | Replaced |
| Account Coordinators | Scheduling, invoicing, meeting notes, file management | Replaced |
| Head of Strategy | Strategic direction, client strategy sessions | Kept |
| Strategy Managers | Competitive research, audience analysis, recommendations | Replaced |
| Analytics Manager | Dashboard management, KPI tracking, report building | Replaced |
| Data Analysts | Data extraction, trend identification, visualisation | Replaced |
| Creative Director | Creative vision, campaign concepts, client creative approval | Kept |
| Art Director | Visual direction, brand identity, design oversight | Kept |
| Senior Copywriters | Brand voice, campaign messaging, tone of voice | Augmented |
| Copywriters | Day-to-day captions, post copy, ad copy | Replaced |
| Graphic Designers (2 of 4) | Templates, standard social assets, resizes | Replaced |
| Video Editors (2 of 4) | Subtitles, basic cuts, format resizes | Replaced |
| Content Strategist | Content calendars, theme planning, performance review | Replaced |
| Platform Specialists ×10 | Daily posting, trend spotting, engagement, optimisation | Replaced |
| Community Managers | Comment replies, DMs, fan engagement, sentiment monitoring | Replaced |
| Social Coordinators | Scheduling, metrics checks, basic content curation | Replaced |
| Paid Social Specialists | Campaign setup, optimisation, A/B testing | Replaced |
| Paid Media Coordinators | Ad trafficking, bid management, monitoring | Replaced |
| Head of Partnerships | Senior deal relationships, brand partnerships | Kept |
| Influencer Coordinators | Outreach, contracts, deliverables tracking | Replaced |
| New Business Coordinator | Proposal assembly, RFP responses, case studies | Replaced |
Want this for your agency?
Bring your org chart. We'll show you exactly which roles JamFactory can take on, what the saving looks like, and how quickly you could have a virtual team running alongside your existing one.